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Legitimacy & Accountability
We believe that in order to achieve our organisational mission and to ensure that our work has the greatest impact, we need to be accountable to our customers and partners.

We are working towards improved transparency and information-sharing; more customer and partner participation in decision-making; and better evaluation and complaint mechanisms. We aim to be open and transparent with partners and customers.

Apart from maintaining our own behaviour and actions at a high standard, we also seek to be sensitive about our public and private advocacy.

In developing countries and in countries which our partners already has distributors, we try to agree messages early in our products and to be respectful of partners’ roles and relationships.